The Bill Michaels Show is the premier Wisconsin sports radio show. Host Bill Michaels covers everything regarding pro and college sports in his state. And he does it for four stat-packed hours every weekday. All of it, plus a bonus "best-of" edit for good measure, debuts in podcast form shortly after air time.

The Bill Michaels Show brands itself as having the most exhaustive sports reporting and commentary in the entire Midwest. But its focus is singular: Wisconsin sports only. With the podcast, sports fans who can't listen to the show live from 10 a.m. to 2 p.m. can listen on demand. And Badgers, Brewers, Bucks, and Packers fans worldwide can listen at their leisure, too.

Michaels, nicknamed the Big Unit, is a large presence. He's edgy and opinionated, but passionate about the teams he covers. It's a big deal that the Dairy State boasts pro teams from three of America's four favorite pro sports. And Michaels treats it as such. He brings in the best reporters embedded with teams to get the latest breaking news. And guests include high-profile national sports writers as well as the players themselves.

Michaels's hotline is a significant part of the program. Callers get ample opportunity to have their say. (Of course, their arguments may get eviscerated, but at least they get made.)

Michaels's music lead-in each day is the intro to "Limelight" by Canadian rock icons Rush. When listeners hear the song's guitar riff at 10 a.m. each morning, they know what to expect. They'll get all the well-informed insight they need to get the most out of every game.