An Unconventional Way To Fund Your Business with Lunnie’s Sarah Kallile

The Quest for E-Commerce Success

Nov 16 2022 • 42 mins

Sarah Kallile is the founder of Lunnie, a consumer brand redefining postpartum with its patent-pending, leak proof nursing bra.

She is also a busy mom to three girls under the age of 4 and found a problem she knew could be fixed.

After spending her career at early-stage tech startups, Sarah was inspired by her postpartum experience to found Lunnie. She built Lunnie as a community-led brand of moms, known as the Lunnie Hive, whose insights fueled Lunnie’s product development and marketing.

Lunnie’s nursing bra launched in March 2021 and sold out almost immediately, so she quickly restocked and got the product back up and available. Here are a few of the topics we’ll discuss on this episode of The Quest for E-Commerce Success:

  • How Sarah went from the idea for Lunnie to bringing it to market.
  • How to test the concept of a product.
  • What happens at pitch competitions.
  • Being successful at pitch competitions.
  • What winning a grant enables you to do.
  • The process of gaining a patent.
  • How to continually find new customers.


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