Building Brand Presence and Directing Traffic to Your Website with Body Glove’s Chad LaBass

The Quest for E-Commerce Success

Aug 29 2022 • 41 mins

Chad LaBass is a born-and-raised surfer & marketeer hailing from Newport Beach, California. When he’s not working on all things digital or enjoying time with his two sons surfing, skating, or snowboarding, he is catching waves himself alongside his wife, Carrie.


Inspired by all things water, California Lifeguards and waterman Bill and Bob Meistrell constructed the first functional wetsuit, the “body glove” In 1953.


Today Body Glove continues to thrive by creating inspiring, high-quality adventure-driven products available to consumers worldwide. Here are a few of the topics we’ll discuss on this episode of The Quest for E-Commerce Success:


  • The non-traditional business model of Body Glove.
  • The benefits of having a brand presence in retail shops.
  • Strategies to get first-party information from customers.
  • How to be more targeted and personal with your customers.
  • How the IOS update affected remarketing abilities.
  • Using content creators and influencers to get your brand seen.
  • Effective tech stacking for driving revenue.
  • Different Amazon strategies to direct traffic towards your website.
  • The addiction of e-commerce marketing.


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