Direct Mail Automation School

Postalytics

Direct Mail Automation School is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Direct Mail Automation School and discover how to connect with your audience in a more meaningful and impactful way. 📬 read less
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Episodios

A Marketing Success Journey in a Digital Age with Kevin Lee #07
12-10-2023
A Marketing Success Journey in a Digital Age with Kevin Lee #07
In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing.Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing.  Kevin received his MBA from Yale and is an investor and advisor for various ad-tech, mar-tech, ecommerce and other companies.Chapters:00:00 - Intro02:42 - Kevin’s Story From Yale to Marketing Success10:01 - Balancing Time and Energy in Managing Multiple Platforms14:27 - Exploring the Evolution of Giving Forward + Gawker23:05 - Kevin’s Transition from SEM to Direct Mail and Omnichannel Insights30:39 - Marketing Investments During Economic Uncertainty34:15 - Navigating Generative AI's Impact on SEO and Marketing Channels39:40 - Get in Touch with KevinGet in Touch with Kevin:Kevin’s LinkedInMentions:Marin SoftwareTruth NutritionDiditGiving ForwardGawkerMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
Synergy of Data and Creativity in Sales Leadership with Michael Helms #06
28-09-2023
Synergy of Data and Creativity in Sales Leadership with Michael Helms #06
In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide.Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology.Chapters:00:00 - Intro02:08 - Michael’s Career Journey in Marketing and Omni-Channel Communications06:22 - RRD's Perspective on Direct Mail and Omnichannel Marketing08:39 - Crafting Strategies in Marketing Campaigns11:51 - Innovative Multichannel Campaign Success Story16:45 - Acuity by R&D's Impact on Direct Mail Testing21:02 - RRD's "Go Creative" Global Creative Services29:12 - Exploring Optichannel Marketing Trends and Insights31:54 - Fostering Customer Relationships with QR Codes and Direct Mail35:41 - Get in Touch with MichaelGet in Touch with Michael:Michael’s Phone - 248-207-0690Michael’s EmailRR Donnelley WebsiteMentions:The Hennegan CompanyRobert Ott, JrUnreal EngineMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02
14-09-2023
Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02
In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns.Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered one of the direct marketing industry’s true thought leaders, and has recently contributed to a cool new book called “The Most Amazing Marketing Book Ever”.Chapters:00:00 - Intro02:06 - Early Influences and the Path to Direct Marketing04:25 - Starting Strong in Direct Mail08:11 - Unique Characteristics of Direct Mail Data13:38 - Perceptions of Direct Mail vs. Digital Channels16:44 - Creative Trends in Direct Mail20:40 - Innovative Technology at Gunderson Direct23:50 - Emerging Data Sources in Direct Mail Marketing27:32 - Key Advice for Novice Marketers in Direct Mail32:31 - An Inspirational Direct Mail Success Story34:38 - The Evolving Landscape of Direct Mail in Marketing36:38 - The Most Amazing Marketing Book Ever38:25 - Get in Touch with JeffGet in Touch with Jeff:Gunderson Direct WebsiteJeff’s EmailBooks:“The Most Amazing Marketing Book Ever” by Mark W. SchaeferMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel