In this episode, we explore five key ways podcasting can transform your business including expanding networks through guest collaborations, boosting website traffic and SEO, cost-effective marketing, establishing thought leadership, and fostering personal connections with the audience. Listen in to learn how you can integrate podcasting into your business marketing to benefit from this amazing platform that is available to everybody….both seasoned and new business owners alike.Links:Episode 31: Should I launch a Podcast in 2024 or is it too CrowdedBook a discovery callConnect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions. Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out! And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked.We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic Content Insertion and how it works, the benefits of using this feature, some hosting providers that allow for internal ads and some examples of how you can start using it now.Links:Episode 21: How to transfer your podcast hostCaptivateBuzzsproutConnect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode:Register your interestClick below to register your interest in joining online networking events for Australian podcasters

In this episode, we are exploring the world of podcast SEO (Search Engine Optimisation) and its importance in expanding your reach and the success of your show. We're looking at what is podcast SEO and why it's important, the basics of general SEO concepts, applying some tactics at both the show and episode level, advanced SEO strategies and some common mistakes to avoid. Whether you're a seasoned podcaster or starting your journey, understanding and implementing podcast SEO strategies can make a difference to your discoverability and growing your audience. However, always top of mind - create your content for people first, algorithms second. Links:Episode 36 Podcast Analytics: How to Understand and Use Your Data to Grow Your ShowEpisode 34 The Importance of Audio Quality & Tips to Enhance your Podcast Connect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode:Register your interestClick below to register your interest in joining online networking events for Australian podcasters

Are you frustrated trying to choose the perfect podcast name for your show? In this episode, I talk about the important topic of naming your podcast and I provide strategies for selecting a name that resonates with listeners, emphasises the podcast's content, and aids in discoverability. the various ways to name your podcast and some considerations around each of these. I also share how to check if the chosen name is available and not already in use. And I have created a special tool to help you which is a creative starting point for establishing a distinctive podcast identity.Links:Podcast Name GeneratorConnect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode:Register your interestClick below to register your interest in joining online networking events for Australian podcasters

Podcast analytics - do you regularly track your analytics and leverage that data to make informed and intentional decisions to improve and grow your show? In this episode, we're looking at what are podcast analytics, why you should track them, which analytics to track and how to interpret them, where to find your podcast analytics and some industry benchmark standards.Links:Podcast Analytics Tracker templateChartablePodtracJoin my email newsletterConnect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode:Register your interestClick below to register your interest in joining online networking events for Australian podcasters

Are you publishing your podcast on YouTube yet? As a podcaster, you want to reach as many people as possible and should have your podcast available on all directories. At the beginning of 2024, YouTube took over Spotify in the US as the most popular podcast consumption platform. With Google Podcasts shutting down, YouTube's 2.7 billion monthly users offer a massive reach for podcasters without requiring video content creation. By converting audio to audiograms, podcasts can be seamlessly shared on YouTube and will also be available on YouTube music. Google Podcasts has started closing down so if you haven't integrated your audio podcast yet, now is the time to do it. Links:How to submit your podcast to YouTube videoJoin my email newsletterConnect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode:Register your interestClick below to register your interest in joining online networking events for Australian podcasters

Audio quality - it’s not just a nice-to-have, it's a non-negotiable factor in creating a professional and engaging podcast and it can make a difference in its success. Great audio quality impacts that important first impression, the overall listening experience as well as audience retention and engagement. In this episode, we'll cover some of the reasons it's important and I share 5 easy tips to enhance the audio quality of your show. Links:AuphonicEquipment & Software RecommendationsConnect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! Mentioned in this episode:Register your interestClick below to register your interest in joining online networking events for Australian podcasters

Launching a podcast can be an exciting experience for many aspiring podcasters.....and an overwhelming one! In my years in the podcasting industry, I often hear the same obstacles as to why people haven't launched their shows and in this episode, we're uncovering the top reasons people don't start a podcast. Understanding and acknowledging these challenges can help aspiring podcasters work through them and make the process more manageable and less daunting.Links:Imposter Syndrome episode with Fiona ReddingEquipment & Software RecommendationsConnect with Lyndal Harris:Book a free Discovery Call with LyndalConnect with Lyndal on Instagram @podcastva Connect with Lyndal on LinkedInFollow Podcast VA on FacebookJoin the Australian Podcasters Collaborative Facebook CommunityVisit Podcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

In this episode, we're talking about podcast transcripts. While podcasts offer a unique audio experience, transcripts are not only fantastic for accessibility, it's a tool that can help you connect with a broader audience, deepen listener engagement, and maximise the impact of your show. In this episode:The significance of transcripts Apple Podcasts transcript featureThe benefits and uses of episode transcriptsVarious tools & platforms for PodcastersLinks:Podnews "How do Apple Podcasts Transcriptions work" articleApple Podcast articleDescriptRiverside FMSwell.aiConnect with Lyndal Harris:InstagramLinkedInFacebookJoin the Australian Podcasters Collaborative Facebook CommunityPodcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Welcome back to another Season of Podcasting Tips & Tricks. I'm answering the question of whether it's still worth launching a podcast in 2024 amidst the crowded podcast landscape. This is a question I get asked quite a lot so I'm going to talk about a few things that might make you think a little differently about whether there are too many podcasts for you to produce a show.In this episode:The landscape of podcasting in 2024Evergreen content The importance of strategy Consistency vs. tailored approach Repurposing your podcastConnect with Lyndal Harris:Perfect Podcast Planning ChecklistInstagramLinkedInFacebookJoin the Australian Podcasters Collaborative Facebook CommunityPodcast VA WebsitePodcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts!

Podcasting Tips & Tricks is designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters.In these predominantly solo episodes, we'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. At Podcast VA, we have successfully launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. So tune in if you’re thinking about launching a podcast or you have your own show. And if you’d like to ask a question or specific topic to be covered, or you have any feedback for me, please reach out via social media or my website.Podcast VA website:https://www.podcastva.com/

Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding.In this episode:Suz’s podcasting journeyLessons on providing contentBusiness, Marketing and the Importance of BrandingBuild a brand that people can’t get enough of and have a commitment toKey Areas to look at on a Brand StrategyTop 5 Tips on using the podcast to amplify a brandPointers on Podcast BrandingFor full shownotes, go to https://www.podcastva.com/podcast/use-podcast-amplify-brand-suz-chadwick/See omnystudio.com/listener for privacy information.

In this episode, I am chatting with Michaela Clark, a digital marketing consultant. Michaela is my biz bestie...and quite honestly Podcast VA wouldn't be where it is today without the endless conversations, ideas, support and help from her.Michaela has been doing content marketing for over 10 years, works with my clients on strategy.For full show notes, go to https://www.podcastva.com/podcast/12-strategies-to-grow-your-audience-with-michaela-clark-episode-30/

In this show, I run through a list of podcast tasks you can outsource to a VA, or anyone who offers podcast support services.After you've launched your show, it's easy to set-up your ongoing podcast systems but are you best utilising your time by doing all the elements yourself?In this episode:The benefits of outsourcing5-step podcast workflow15 tasks you can outsource Making your podcasting journey easier. For full show notes, go to https://www.podcastva.com/podcast/15-ways-a-va-can-help-with-your-podcast/

In this week’s episode, I’m talking to a friend who has recently launched her show to discuss her podcasting journey. Leanne Webber is a Business Mentor, Founder of 2 Businesses and podcast host. Leanne’s mission is to help entrepreneurs move forward with practical intention to achieve the huge goals they dream of.Leanne recently launched her podcast, Behind the Business Blinds and I really wanted to have a chat to her about the process so you can hear a personal journey from someone….particularly if you’re thinking about launching a podcast and feel like it’s a huge mountain to overcome - both the technical side of things as well as the emotional.In this episode:Leanne's podcasting journeyWhy Leanne launched her show and the benefitsSome challenges she faced prior to launchingHow she overcame these challengesImposter syndromeThe marketing activities Leanne did around launch her show. For full show notes, go to https://www.podcastva.com/podcast/a-podcast-launch-journey-with-leanne-webber/

In this solo show, I talk about promoting your podcast launch. You've done all the hard work in getting ready to share your show with the world, the next phase of marketing your podcast begins.In this episode:Pre-launch marketingConsider timelines for the different directories to approveHow to position your launch to appear in the Apple Podcast chartsSome marketing activities for not only your launch but ongoing episodes as well. For full shownotes, go to https://www.podcastva.com/podcast/marketing-your-podcast-launch/

In this week’s episode, I’m talking to one of my launch clients about her podcasting journey. Lauren Stratford is a Productivity Coach and Systems Designer who helps overwhelmed creative solopreneurs maximise their impact by providing practical advice and solutions on how to beat business overwhelm and manage their time better.Lauren recently launched her show, The Seriously Sorted Podcast, and I want to have a chat to her about how systems and structures can help podcasters in streamlining their processes and to tap into some of the ways Lauren has set up her podcasting process to help remove the overwhelm of publishing and weekly show.In this episode:Lauren's podcasting journeyWhy Lauren launched her show and the benefitsLauren's podcast workflowHer guest onboarding processWhy Lauren booked a launch strategy session.For full shownotes, go to https://www.podcastva.com/podcast/podcast-processes-with-lauren-stratford/

In this show, I'm talking about ID3 tags. This topic came up from a client's question and then prompted some discussion in the Australian Podcasters Collaborative Facebook Group.In this episode:What is an ID3 tagWhat is their purpose.For full shownotes, go to https://www.podcastva.com/podcast/id3-tagging/

In this episode, I talk with James Cridland from Podnews about podcasting trends in 2020. James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of podnews.net, a fantastic daily podcast newsletter and podcast that everyone who is interested in podcasting should subscribe to! In this episode:James' background and his role in the international podcasting industryCurrent trends in podcasting in 2020International statisticsHow audio search will impact podcastingAverage downloads for everyday podcastersYouTube and podcastingWays to syndicate your podcastTrends in podcast sponsorshipNiche podcastsFor full shownotes, go to https://www.podcastva.com/podcast/podcasting-trends-in-2020-with-james-cridland/

In this solo show, I run through a list of podcast directories where you should submit your show to ensure you get into as many ears as possible.In this episode:The big 4 podcast directoriesA list of 27 other podcast directoriesWhat you will need to submit your podcastFor full shownotes, go to https://www.podcastva.com/podcast/podcast-directories/